The person at Starbucks to deluge with mail about the benefits of tropical
montane forest-mimicking plantations of "shade coffee" vs. the negatives
of open fields of monocultural "sun coffee" is NOT the CEO Howard Schultz,
but Pres. Orin Smith. You might want to consider writing again. Also,
their principal buyer - the real person to target, but I don't have a name
- is apparently unmoved and unsympathetic to this issue. This worthwhile
effort is going to be a long, hard, grassroots, consumer-driven one.


Tom Love
Dept. Soc/Anth
Linfield College
McMinnville, OR 97128
tlove at linfield.edu