Subject: advertising gone to the birds
Date: Apr 4 19:57:08 2001
From: david b. williams - wingate at seanet.com
Greetings. I recently came across this bit of information in the newspaper
and thought it might interest folks. I have not been able to find out any
additional information or if it is even true (can't always trust the printer
word).
"With a battle brewing for primacy in selling sport utility vehicles, Ford
Motor Co. hopes birds, of all things, can help keep its Explorer ruling the
roost.
Later this month, the world's second-largest automaker will roll out a bird
feeder on steroids, doubling as a two-ton billboard on a trailer that will
be towed from one city to the next, then parked.
If all goes as planned, ravenous birds will swoop in and devour the seed,
slowly exposing to passers-by a message introducing the 2002 Explorer
pictured on the "birdboard." "
Cheers,
David Williams
southwest Northgate, Seattle