On Mar 14, 2011, at 1:33 PM, Kevin Purcell wrote:

> On Mar 14, 2011, at 11:35 AM, Lee Rentz wrote:
>
>> On KUOW today (March 14) at 6:30 pm, on the show Marketplace, there will be a segment about Audubon trying to attract younger people to birdwatching, and hence to conservation. Something we should all be interested in.
>
> It should appear as an MP3 podcast after broadcast as "03/14/11 Marketplace" for those who don't want to stay glued to a radio
>
> http://feeds.americanpublicmedia.org/MarketplacePodcast

It's up as the podcast

http://feeds.americanpublicmedia.org/~r/MarketplacePodcast/~5/U1BJzoLfCHs/marketplace_podcast_20110314_64.mp3

The piece is at 21:55 into the show until 25:50

Entertaining piece but not a great deal of content.

They open the ridiculous US Fish and Wildlife "48 million birders" stat. All 48 million people go out birding with bins and guide all the time (that's 1:6 of the population of the USA of all ages). You can't move for birders.

A better estimate is perhaps the membership of the RSPB in the UK which has 2.3 million people in a population of 60 million: 3.8% of the population. That's an excellent number. They more than doubled their membership in the 2000s. I think Audubon would love to have that level of membership (11 million people!) with a wide range of demographics (RSPB has a strong appeal to kids).
--
Kevin Purcell (Capitol Hill, Seattle, WA)
kevinpurcell at pobox.com
http://kevinpurcell.posterous.com
http://twitter.com/kevinpurcell